Globalization & Cross Cultural Business - main points

These are the main points which you need to know after reading Chapter 1 & Chapter 2

Globalization (p.24):

1. Globalization - definition & historical perspective.
2. Types of globalization.
3. Benefits of globalization of markets & production.
4. Factors driving globalization.
5. Ways of measuring globalization.
6. Impacts of globalization.
7. Companies that participate in international business.


Cross-Cultural Business (p.64):

1. Culture - definition & components
2. Ethnocentrism vs Cultural Literacy
3. They way companies influence culture
4. The influence of physical influence and technology on culture.
4. Hofstede Framework