The main points to know from Chapter 13:
1. Three types of entry modes.
2. Different between export (types), import and countertrade.(types)
3. Export/Import Financing.
4. Contractual entry modes (licencing, franchising, management contracts, turnkey projects) - advantages/disadvantages.
5. Investment entry modes (wholly owned subsidiary, joint venture, strategic alliances).
6. Strategic factors for selecting an entry mode.
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